The term “brand” can be interpreted as a product manufactured by a particular company under a particular name, but in most cases, a brand is considered to be much more than it. A brand is usually considered to be a large set of emotions, expectations and memories evoked by a particular product, a product image that consists of symbols and messages. Besides product quality, the brand of the product is its most important feature, a characteristic that takes long to build and needs to be maintained continuously.
If you already have a great product and now you are in the process of developing a branding strategy for it, here are some factors to consider:
- Knowledge of the target audience – businesses that design branded canopy tents assure us that your brand image should be developed in a way to make it resonate with your public, using the colors, the shapes and the message that can reach out to your target group;
- A unique value proposition – figure out the most important benefit that your product will bring into the life of your customers and express it in one short, well-formed sentence that captivates attention;
- Creative solutions and thinking outside the box – using an unexpected packaging solution or associating your product with a seemingly unrelated experience are just two examples.