People often think that big events are the perfect place to make their brand more popular. And they are usually right. But for that they need to be able to actually stand out during such events. This can be quite difficult, especially with all the other brands competing for the same audience and brand recognition from the public. One tip on how to do this is to come up with ways of associating your brand with the event itself. Limited series of various products and promotional giveaways can be quite a good start.
Another tip on how to improve your marketing strategies during a big event is to make a lot of noise about your participation to this event on social media. Nowadays any event that wants to have a big attendance rely on social media to get the word out. Make sure that you do the same. You can even partner up with the event organizers and do some cross-promotions.
Finally, in order to improve your marketing strategy for a big event, make sure that you are visible when the event actually happens. That means either partner up with the event and be a sponsor or partner of sorts, and/or have a space for your business identified with branding. Investing in custom printed tents with a business logo is a great way to improve your event visibility.