If you have decided to run a banner ad campaign, you surely want to make sure that your banners are attractive, informative and efficient in increasing the number of your customers, inviting and intriguing them to try and use your products and services.
Here are some design tips for promotional banners to help you achieve your goals:
- Get the size right – different types of environment require different banner sizes. Do some research to find out the size that works best for the media that you are planning to use and tailor the resolution of your banners to ensure a pleasing appearance;
- Pay attention to the background type – solid-color backgrounds highlight the message that you display on your banners, while photo backgrounds work best for materials that do not advertise a physical product, such as an IT service;
- The headline is essential – the message displayed on your promotional banners should be kept short and intriguing. Make sure that your headline is not longer than 8 words, the shorter and denser, the better;
- Don’t forget the call to action – always add that to your banners. Try to use physical verbs, such as see, go, come, visit – they are more powerful and have a stronger emotional impact.