Event advertising is a generic name given to the sponsorship activity, patronage, or all other techniques responsible for using an event to influence a particular target group.
Event advertising can pursue the same goals as the vast majority of advertising techniques (notoriety, image, behavior and attitude change, etc.). Still, each specific technique is better suited to achieve one goal or another.
If you want to promote your company, you can choose between organizing indoor or outdoor events. Both come with pros and cons, so you will have to evaluate them before deciding how to plan your event.
Your first criterion in choosing your event type is the time of the year when it will take place. Regardless of the type of your event, your priority should be to ensure adequate comfort levels for your guests. It will be more convenient to organize an indoor event in the cold season; on the other hand, if you organize your event, let`s say in August, when the weather is very hot, being outdoors in an air-conditioned commercial event tent is undoubtedly the best solution.
You will also have to consider your budget when picking an indoor vs. outdoor venue. Outdoor events tend to be more expensive because you typically need a tent – a quality tent that protects you from unexpected weather conditions (e.g., a summer rain), which may run your budget up.