KD Blog



It’s back! The NFL season officially starts tonight. Are you ready for some football? We will be cheering extra loud for the Denver Broncos, our beloved home town team this year. It’s pretty great to be the company that brings their brand to life!

It always feels good & refreshing when the air cools down a bit & your favorite team takes the field. Football season brings a culture of its own to a lot of cities. Make sure your small business has another great season too with these game changing tips. Football season is a great excuse to amp up your marketing and here are 3 ways to do it this fall.

Establish a Football Theme

This one might be tricky but if you keep it simple the rewards could go a long way, Hail Mary long. People will be talking football for the next few months, you mine-as-well have some fun with it & embrace the theme. Perhaps you offer a discount for anyone who comes in wearing your local football team gear or create a sale based on the final score of the weekly game. Of course, this can work from high school football all the way to NFL football. Check out some fun promotions you can run with this season.


Create an Event on Facebook

Some form of Facebook is used by nearly 2.4 billion people now. Yes. That’s a lot of people! And apparently, 1.6 billion of those people log in to the wildly popular social networking site every day. If your business has a Facebook, you’re on the right track. During football season, attract people to your restaurant, bar, etc. by hosting some fun-themed nights. Football trivia, Fantasy-Football draft parties, game-watch parties or tailgating events are a few ideas to bring people in. Create an event on your Facebook page & hopefully a few of those 1.6 billion people will partake.

Work with the non-football fans

Not every single person who brings business your way is going to be a football fan. This is a great time to connect with them. Maybe if the majority of your customers want nothing to do with football or those football promotions you can plan something entirely different. Consider putting on some type of kid-friendly event, host a craft night or run discounts that have nothing to do with football.