See how this local brunch restaurant increased traffic and buzz with their canopy tent and expertly curated branding tools.
Custom canopies aren’t just for trade shows and events—they’re an incredibly versatile marketing tool for businesses of all types, including restaurants and bars. Check out this hypothetical case study of a local brunch spot and how the owners leveraged custom canopies and branding tools to draw in new customers during the slow season.
The Challenge: Slow Months and Empty Tables
Sunny Side Brunch, a cozy eatery known for its over-the-top French toast dishes and signature mimosa bar, enjoyed bustling weekend crowds but struggled to bring in customers on weekdays. During the colder winter months, foot traffic dropped significantly. Their patio—a major draw during warm and sunny weather—went mostly empty and unused.
As the summer months faded into chilly winter days, owners Emma and Jake knew they needed to refresh their marketing approach to keep their restaurant busy during the off-season.They reached out to KD Kanopy for advice on how custom branding could help them stand out and connect with customers in new and exciting ways during the slower months.
The Solution: Branded Canopies, Banners, and a Service Bar
After consulting with KD Kanopy, Emma and Jake decided to focus on a few key branding tools that could elevate their branding and remarket their brunch spot as a cozy winter retreat.
Emma and Jake took their aluminum 10’ x 10’ tent and set up at local indoor markets, offering samples of their spiked hot cocoas and French toast dishes featuring delectable winter-themed ingredients like cinnamon and salted caramel. Their sample station and service bar caught the attention of many event attendees who couldn’t resist a delicious seasonal treat. Their expertly curated canopy also featured stylish vinyl banners with images of their most popular dishes and drinks.
When they weren’t attending local indoor markets, Emma and Jake were hosting sold-out events at Sunny Side Brunch. They set up their commercial canopy tent and service bar outside on their spacious patio, added outdoor heaters, and transformed the area into a warm and inviting check-in station with complimentary refreshments. They also used teardrop banner flags at the entrance of their restaurant to attract attention and promote their all-day happy hour specials on Mondays during the winter months.
The Results: A Thriving Off-Season
Within a few short weeks, the buzz surrounding Sunny Side Brunch’s winter makeover was undeniable. Their weekday reservations increased by 25%, and their social media accounts were filled with photos of happy guests enjoying stacks of French toast paired with gorgeous cocktails.
Customers appreciated the extra effort to create a space that felt fun and cozy during the winter months. Emma and Jake’s creative marketing not only helped them stay busy through the slower season but also solidified Sunny Side Brunch as a must-visit destination for locals looking for mouth-watering meals and a cheerful escape from the cold.
The success of Sunny Side Brunch shows the power of rebranding for different seasons. By leaning into winter with thoughtful marketing tools like custom canopy tents and banners, Emma and Jake were able to reimagine their restaurant as a vibrant winter destination.
Reaching New Goals with KD Kanopy
Whether you are a new brand looking to share your product or services with the world or are an established company focusing on achieving a new market share or customer base, KD Kanipy is here to help. We offer customizable branding solutions that make your business stand out, no matter the time of year. Reach out anytime—we can’t wait to support you on the branding journey ahead.