After 26 years in the pop-up tent industry, we’ve come to know a lot about our products and the people who buy them. From event planners to small businesses and even large corporations, one question we get on our custom canopies is “What’s better: digital printing or screen printing?” The answer is neither. While both printing processes can give you the end result you want, it’s almost like comparing apples to oranges. If you’re considering a printing on your next custom canopy, check out these tips to determine which method would work best for you.
- Less is more. Is your company logo simple? Are you looking for something with just two or three colors? Then screen printing could be the way to go and prove to be more cost-effective.
- Crisp, full color graphics. Are you an artist? Or is your brand bold? Digital printing uses “inkjet type” printers capable of printing complex designs, photographs and colors on your entire canopy top. If you want to show off your work or stand out in a crowd, digital printing might be the best route to take.
- Know your budget. One important determining factor in digital versus screen printing is budget. In general, digital printing is more costly than screen printing. Because one of the main costs associated with screen printing are the screens themselves, by reducing colors or cross-purposing screens, we can help lower the cost of your screen printing project.
Screen printing and digital printing can both produce high quality custom canopies, but determining which kind of printing is the “right one” depends on each canopy and customer. To view our entire line of pop-up tents and canopies – and to learn more about getting your own custom printed canopy – visit our website.