Step and repeat banners, also called press walls, are a type of publicity backdrop used mainly on media events and that usually serves the purpose of advertising behind a celebrity who is being photographed in front of the banner. The name comes from the repeated pattern on the banner – these banners can be of any length and they feature the same logos and emblems repeated in batches all along.
Using step and repeat promotional banners comes with many benefits – here are some of the most common reasons to get down to design one:
- They usually stay on for months – more often than not, step and repeat banners are not removed right after the event they have been designed for. This means that you can benefit from having your logo displayed in a prime location and photographed next to a celebrity during the event, then your logo will still be displayed for as long as the banner stays on;
- Displaying your logo along with big names in the business – appearing on a step and repeat is a great way for a small business to appear next to the biggest players in a particular industry or to appear along the logos other, established and respected local companies.