If you have a company, an excellent brand with an important message and a well-defined target audience, you surely want to combine all these features in marketing materials to use in promotions.
While your branding campaign should include digital promotional techniques, custom printed products are still among the most efficient advertising tools – here is how to create them to maximize their potential:
- Find an agency to create your designs – look for a one-stop shop like KD Kanopy – https://kdkanopy.com/, that provides design services as well as execution, that way you can make the process of getting your promotional materials much easier;
- Determine the types of materials to use – business cards, flyers, pens, leaflets and promotional bags to hand out to interested visitors and customers, canopy tents to be used at outdoor events, such as trade fairs and festivals and packaging for your product samples are just a few of the examples. The types of custom printed materials that you use should be determined based on the type of your product, on what creates a strong mental link to your product;
- Pay attention to the materials – the materials that you use for printing on should be of the best quality, but it also needs to reflect your brand’s commitments. For example, if you are an environmental-conscious company, make sure that your printed products are printed on recycles and recyclable materials.