Football season is back! We have some extra love for our hometown team, the Denver Broncos, who brought us a Super Bowl win a couple of seasons ago. Plus, we are proud to be a part of their marketing team. It always feels good & refreshing when the air cools down a bit & your favorite team takes the field. Football season brings a culture of its own to a lot of cities. Make sure your small business has another great season too with these game changing tips. Football season is a great excuse to amp up your marketing and here are 3 ways to do it this fall.
Create an Event on Facebook
Facebook is used by nearly 2 billion people now. Wow, that’s a lot of people! According to Business Insider, 175 million of those people log in to wildly popular social networking site every day. If your business has a Facebook page, you’re on the right track. During football season, attract people to your restaurant, bar, etc. by hosting some fun-themed nights. Football trivia, Fantasy-Football draft parties, game-watch parties or tailgating events are a few ideas to bring people in. Create an event on your Facebook page & hopefully a few of those 175 million people will partake.
Establish a Football Theme
For a lot of businesses, this may be tricky. But if you keep it simple the rewards could go a long way, Hail Mary long. People will be talking football for the next few months, you mine as well have some fun with it & embrace the theme. Perhaps you offer a discount for anyone who comes in wearing your local football team gear or create a sale based on the final score of the weekly game. Of course, this can work from high school football all the way to NFL football. Check out some fun promotions you can run with this season.
Work with the non-football fans
Not every single person who brings business your way is going to be a football fan. This is a great time to connect with them. Maybe if the majority of your customers want nothing to do with football or those football promotions you can plan something entirely different. Consider putting on some type of kid-friendly event, host a craft night or run discounts that have nothing to do with football.