Marketing is an essential part of any successful business. But why is it so important and where does branding come into play? Here we explore the top 5 reasons why marketing and branding are so important for your business and how KD Kanopy can help!
1. Deliver your message clearly
Branding and marketing are all about making you stand out from the crowd. Nowadays, people are so bombarded with ads and marketing that they start to tune things out as soon as they see them. The way around that is to create a brand and marketing strategy that current and potential clients will want to pay attention to. Use your business name, logo and slogan to help you out with that. And make sure it is consistent across every marketing platform you use. This creates brand awareness. If people can clearly identify your brand, you are on the right track. KD Kanopy prints high resolution digital images on all of our canopies so you can be sure your logo and business stand out!
2. Makes you a credible and trusted source
If people see your business over and over again they start to feel a sense of trust, compared to a business in your same field that does not do ANY marketing. A strong brand is invaluable as the battle for customers gets more and more competitive. It’s important to spend time investing in, defining and building your brand. After all, your brand is a promise to your consumer. Make sure you keep your promises and you will be well on your way to building a successful and trusted brand.
3. Let people make an emotional connection with your brand
This one is huge. That emotional connection that most marketers strive for is the hardest one to build, but delivers the most in the end. Take the time to establish yourself as an industry leader and treat your customers like human beings. No one wants to do business with an off-putting company where they feel like just a number. Make sure this is coming across in your marketing. When people see your brand, how do you want them to feel? Determine that and then think of ways you can go about creating those feeling for people.
4. Motivate people to buy
Of course you want to be seen as a leader in your industry and have a great reputation among your peers and customers. But you are still running a business and your bottom line matters. And that is exactly why branding and marketing matter. Brand awareness, a great product or service, amazing customer service and a strong marketing campaign all lead to sales. If someone is out shopping for a canopy, and they are comparing similar tents from two companies, one they have seen ads for and around town and one they have never even heard of, who do you think they will go with in the end? That’s why marketing is so important!
5. Create loyalty
Once people see you as a trusted and credible source, they will start to become your biggest cheerleader. Your brand will start to reside not only in their mind, but their heart as well. You have created that strong emotional connection and people respond to that by referring you to their friends and spreading the word about the amazing experience they had with you. And you can bet that they will return to you over and over again when your services are needed.
Let KD Kanopy help build your brand awareness by making you stand out from the crowd. Having a professional canopy with your logo all over it at the next expo or trade show you attend is a great way to start making your business noticeable. Break out from the noise and clutter once and for all!