You may not have given step and repeat banners too much thought until now, but you surely know them – they are the large banners stretched behind celebrities when they are posing in front of the camera at red carpet events. Step and repeats are enjoying what we can call a renaissance, but they have been around for quite long, being practically of the same age as Hollywood, serving as the backdrop for celebrity photos for over eight decades.
The first step and repeat banners appeared at one of the first Academy Awards and from there they rapidly spread to be used at high fashion events, first in Hollywood only and then in New York and in Paris as well. Whatever is used in the world of high fashion will soon makes make its way to other types of event as well and that is exactly what happened to step and repeat banners – they spread to be used at balls, wedding parties and other social events. Today, the large step and repeat banners that feature the same graphic component, such as the same logo repeated over and over again in symmetric rows and columns or that use a set of logos splashed out on the canvas are among the most popular and most efficient marketing materials use not only at social events but at conferences and business events as well.