Creating really attractive, attention-grabbing custom banners is no small task – if you are currently involved in creating the perfect banner design for your business, here are some rules to follow:
- Decide where you will pace your banners – banners can be installed indoors as well as outdoors. The placement of the banner will determine many features, including the colors used, the size of the fonts used and the length of the text to be added. As a general rule, outdoor custom banners need brighter colors and larger shapes than indoor banners;
- Use contrast – your banner design should use contrasting colors and shapes and the banner itself should also be in contrast with the surroundings to ensure maximum visibility;
- The appearance of the text – to determine the best font size, you can use an online guide to readability. The font type is also important – the best fonts are bold, sans-serif fonts that are highly readable and do not complicate the design;
- The amount of information to be displayed – banners are suitable for displaying more text that many other advertising materials, but your audience is not likely to spend a long time reading entire paragraphs of text, so your message needs to be as concise as possible to leave room for contact details.