A banner is a promotion method that belongs to traditional marketing. Being one of the longest-lasting methods by which you provide visibility to products/businesses/services, banner advertising is still used by most companies today.
Outdoor banner ads are typically put on a large surface, although there is not necessarily a standard size. It is determined according to the needs of each customer and the amount of money that each company is willing to allocate.
A banner ad is placed in strategic places that ensure visibility. Its positioning may differ depending on the companies’ objectives, as well as according to the target group.
You can order expertly designed teardrop banners for your business from companies specializing in advertising production. The specialists will customize it according to your preferences and will help with professional advice.
The background of the banner should have colors that attract people’s eyes. These can be the colors that highlight the rest of the message, or the representative colors of your brand. The chosen font must be as impactful as possible, in order to be easy to read. Although fonts that imitate handwriting or modern fonts with a special design are much more visually pleasing, keep in mind that they have the highest chances of not being read. Why? Because the public is impatient to decipher the message. These fonts strain the eyes; therefore, many people will simply ignore the message.