Brand design is very important for promoting a business, and color use is one of the many ways to do it. It goes without saying that colors can help render emotions, sometimes even better than words actually can, and that is why colors tend to be very important marketing tools. For instance, if you are designing multi-functional custom 10×10 tents, you need to use colors effectively to have the right kind of impact on your intended audience.
After deciding on your colors, you need to stick to the color scheme of your choice. And if you have several different color schemes, it would be useful to save them so that they can be used on other occasions. The idea is to have specific colors associated with your brand, so that it can be easily recognized by people.
Being consistent goes a long way. To achieve brand recognition it is very important to be consistent not only in terms of the message you want to render, but also as far as colors are concerned. Having a few basic notions about color psychology can be of great help, too. For example, blue is typically associated with calmness and tranquility, while red gives the idea of passion or fury.