If you are planning a promotional event for your company, you surely want everyone to know about it and you surely want the event to serve your branding purposes as efficiently as possible.
Custom business signage is an essential tool to achieve those goals – here are some tips how to use your signage to drive maximum impact:
- Use printed as well as digital signage – you will need printed materials to advertise your event and to link the event to your brand in physical locations and you will also need digital signage to run on your screens and to use in online media;
- Use the right type of signs and promotional materials – promotional materials, such as branded bags, pens and leaflets are suitable for any type of event; retractable banners are great for conferences and workshops; branded canopies,tents, and promotional custom table covers are must-have items for outdoor events. You can use your digital materials to run a campaign that informs your audience about your events through online platforms as well as to provide information continuously during your event. You can have banners and other signs designed to suit your events in the future by displaying only generic information, such as your logo and contact details.