Let’s face it. Valentine’s Day is a holiday we can’t avoid, especially as a business owner. But, if you know your customers well enough, you can message your marketing toward them and their heartstrings (or wallets). Valentine’s day is a multi-billion dollar day. On average, every American spends $146.84 on Valentine’s Day. People are spending money on greeting cards, jewelry, flowers, gifts, eating out, etc. We could write a whole blog on the wild statistics of the day but there are plenty of those out there. We like this one for all the fun facts. Instead, we want to give you a few of our favorite ways to bring that revenue to you through marketing. Try our ideas out and let us know how it goes.
Promote Two for One Deals
Obviously, Valentine’s Day is all about couples which is why we think it is the perfect day to pair with a ‘two for one’ campaign. In other words, buy one get one free. But, it’s Valentine’s Day so if you add the charm of buying for two instead of one, you are sure to boost your sales. Helzberg Diamonds put a twist on this idea this year, a sparkly twist that is. If you spend $699.99 or more you get a free 40” Vizio Smart TV. In this deal, you get an impressive jewelry gift and a jumbo TV, all for the price of one. This one is a win-win for married couples everywhere.
Use Social Media to Spread the Love
Just about everybody uses social media in some way, shape, or form these days. Special occasions, like Valentine’s Day, create a rush of activity for social media users. There are many ways to engage your customers through your social media accounts. Having people share their love stories is one of our favorites. Or have customers use a specific hash tag. Grab their attention by boosting the colors and adding some romance to your accounts. We always love how Dunkin Donuts incorporates fun and vibrant marketing to their online presence. In years past, and this year, they are running a heart-shaped donut campaign. Cute!
Market to Singles, too!
Nearly half of the American adult population is single so it’s probably a good idea to send them a message on Valentine’s Day too. They will be included on your consumer list, have fun incorporating them into your marketing strategy, they are sure to appreciate it. A discount on take out or delivery food might be nice. This way, singles can avoid an overcrowded restaurant of happy couples. A few years back, Match.com ran a saucy campaign urging single men to enjoy their freedom while it lasts. Goodwill has done a campaign titled Don’t Hate, Donate which urged their consumers to donate their Ex’s belongings instead of throwing them away. There are a lot of fun ideas out there, just don’t leave the singles out!