Memorial Day 2017 is right around the corner. A lot of us see Memorial Day as the unofficial beginning of summer and a great reason to have a BBQ & enjoy time with family & friends. Of course, the foundation to Memorial Day goes much deeper than BBQs and beach time. The true meaning of this holiday is to remember those who have passed away fighting for our freedom. For small businesses, Memorial Day is a great time to do some extra marketing and give your customers a reason to choose your business over the competition. If you are in a pinch for some fun marketing ideas for this weekend, here are a few easy ones you can try out!
Offer free stuff or special discounts to military members (or veterans). Memorial Day is the perfect day to show extra respect for those who are in our military service or those who have been in the past. It’s a day where they should be the ones getting the spotlight & attention. Offering a special discount is something that won’t take too much time or effort on your end. You could do 15% off their purchase or give away free products or meals if they show their military ID card.
Be present at Memorial Day events around town. Perhaps your community is having a Memorial Day parade that your business could have a float in or sponsor a float. Maybe your community hosts some type of community picnic. Either way, it’s a great chance to showcase your business and show that you support both the military & your community. Get people to remember you.
Go red, white, & blue! If your business is open this weekend, don’t spare on the décor. Make your theme red, white & blue for the long weekend. Have fun with this, add balloons, flags, serve free cookies, and include contests on social media. You can even change up your logo to match the theme for the day. And of course, your employees should wear their most patriotic attire!
This weekend will be full of fun to kick off summer 2017! Many of us will spend the weekend outside. It’s a great chance to set your KD Kanopy up and get your business in front of people! How does your business plan to market this weekend? Share with us in the comments below.