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Last Minute – Social Media & NYE!

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2021 is nearly history. Time flies when you’re having fun (at least more fun than last year!) New Year’s Eve is tomorrow so now’s the best time to share some last-minute dos and don’ts to keep in mind when it comes to posting on your business’s social media accounts. After all, it is the craziest night of the year for social media.

Do this:

Wish your customers/clients/business partners/fans/etc. a genuine Happy New Year. Authenticity goes a long way and the more authentic the post, the better. Sure, a stock photo here and there can be helpful, but this probably isn’t the time or place for one. Let your audience know what you are hoping for them in 2022.

Make your subject lines stand out. The subject line in an email is the first impression you get to give. Stand out in those inboxes by promoting last minute sales or special offers. Or of course, simply wish your audience a Happy New Year. Here’s some great ideas!

Create a theme. Will your business be at an event in the near future? Maybe even tomorrow night? We know it’s last minute but there’s nothing more fun than a social media post with a theme, especially on NYE. We like this list, lots of good options! The hope is that by word of mouth, this should bring people back to your site and ignite more conversations.

Don’t do this:

Don’t post photos of you and your family/friends if you have been enjoying too many adult beverages. Obviously, this does not send a professional vibe and people will have a sour impression of you. It’s not worth it.

Don’t just post to one of your accounts. Make sure to coordinate your posts across all your social media channels including Facebook, Instagram, Twitter, Tik-Tok, Pinterest, YouTube, etc. Spread the wealth! Head to this website for some helpful tips on how to organize your posts

Don’t forget to mention what 2022 will bring for your business. Give your audience hints for what’s to come in the new year. Maybe you plan to have new products/service, updated hours or price changes. Let the people know! It will help them choose your business for 2022.

Happy New Year from all of us at KD Kanopy! We are looking forward to helping you put your business in front of people in 2022.