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Low-Cost Business Marketing Ideas

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Marketing is a vital activity in the life of any business – the companies that don’t use advertising miss opportunities to reach out to their audience and, ultimately, to sell their products and services. Many companies have very small budgets that can go toward marketing, but fortunately, there are so many channels that can be used for free or for low fees and so many tools that even a shoestring can go a long way. Here are some:

  • Social media – everyone has at least one social media profile, so social networking platforms are among the best and cheapest tools that you can use to reach out to your audience. These platforms offer a wide range of marketing tools for free, but be prepared that a good social media campaign requires lots of work and requires you to post good content and to reply to comments all the time;
  • Sidewalk advertising – banners, flags, posters and digital displays provided by KD Kanopy are affordable and great for inviting pedestrians to visit your business;
  • Vehicle branding – this classic method has never lost it efficiency. You don’t need to invest into a full paint job on the branded vehicles – you can use stickers and foil wrapping to reduce the costs.