It’s all about selling your product or service to your customers. Marketing is there to help you communicate why these customers should buy your product. Of course, easier said than done as marketing is a wild ride of figuring out the best ways to bring those customers in. Predictors are saying that “2017 will be the year of a little less conversation and a little more action”. Here are a couple trends you might see in 2017. Remember, you’ll never know unless you try, so have fun & don’t hesitate to try out new ideas.
MAKE CONTENT MARKETING YOUR BEST FRIEND
Attract your present customers and bring in some new ones with creative content marketing. They key to this is to make it valuable. Make people want your product instead of making them avoid it. Continue to market through email, social media, pod casts and videos because that’s what people use most. But, make it exciting! Try out something you haven’t tried before. Hook your audience. Here are a few ideas to turbo charge your content marketing this year.
BRING YOUR STORY TELLING TO LIFE
As we said earlier, 2017 will see more action. When a customer sees a video, they connect immediately. We are seeing a lot more videos as we scroll through newsfeeds and a lot less static images or words. Videos are a much more memorable way to get your message across. Facebook’s Live Video feature lets you engage with your customers while you broadcast. With more and more updates, this is becoming even more valuable. Even though the idea behind Live Video marketing isn’t a new one, Facebook is making it easier. Here are some great examples of Live Videos that have been used on Facebook.