Maybe if we all start really thinking spring thoughts, the temperatures will warm up a bit. Wishful thinking! The nationwide frigid temps are getting in the way of our spring fever. The good news is, they can only go up from here, right? Look on the bright side, starting this weekend, our days will be getting longer! And before you know it, your calendar will be full of all your exciting summer plans. So, let’s put some spring into your marketing for the next couple months. Here are some ideas that are sure to jump start your sales.
Do a Spring Clean
Most likely, you won’t be offering cleaning services. Unless that’s your business’s main service of course. For a spring clean we are thinking more about cleaning out some old inventory. To make room for all your 2019 spring and summer goods, get rid of older items that are taking up space. Offer discounts, buy-one-get-ones, coupons, etc. When people see you cleaning out the old, it will get them excited about the new. Maybe this is a good year to take this idea up a notch and do a good spring clean on your marketing in general. Forbes has some quick tips here for how to do so.
March Madness
Selection Sunday is March 17th and then the hustle of completing and submitting brackets will take over. This tournament is exciting, even if you aren’t a huge basketball fan. Cheering for your hometown team, watching upsets, winning your work-based bracket is all fun. Bring it to your business by incorporating brackets. Have your customers/clients fill out their own and give away gift cards, promotional items, or something else to get them excited about your business. But be ready. This might bring your business lots of traffic!
Holidays
There is no shortage of holidays in the next couple months & they can help drive your marketing strategies or help you create themes. Here’s a look at the upcoming holidays:
St. Patrick’s Day is Sunday 3/17
The First Official Day of Spring is Wednesday 3/20
April Fool’s Day is Monday 4/1
Tax Day is Monday 4/15
Easter is Sunday 4/21
Take your Child to Work Day is Thursday 4/25
Cinco de Mayo is Sunday 5/5
Mother’s Day is Sunday 5/12
During these holidays think about running specific specials aimed at your target audience, have contests or create events to build traffic around these days.