The business promotion strategy that you use to mark your presence at the next important industry event or niche event where you will participate is very important to kick start your business.
Ideally, your strategy should involve conventional and unique advertising and promotional solutions – here are some tips to achieve that:
- create the right mix of promotional materials – it is a good idea to invest into materials that can be used in the direct contact with your customer base, such as branded samples of your products, as well as to use materials that you can reuse multiple times, such as photo backdrop step and repeat banners, tents and flags;
- Prepare an impactful presentation – your attractive and informative advertising materials will surely attract the attention of potential customers. When your potential customers approach you, the situation is a wonderful opportunity to present your brand, so you must be prepared to do that in a stylish and interesting manner. The best way to achieve that is to take your time to create that presentation and to rehearse it as many times as you can;
- Use promotion in the digital environment as well – informing your followers and customers about your presence at a prestigious event is very important, so use your companies profile on social media to tell everyone where they can meet you..