Tis the season to be outside, fa la la la la. Summer may not officially be here until later in June but school’s out, Memorial Day is in the past & all of our calendars are filling up with BBQs, camp trips & festivals, right?
Summer is great but that’s not always the case for summer business. In fact, the summer months usually bring a slow down for a lot of companies. We can’t all be in the business of making ice cream cones or working at the baseball field.
Keep on reading for a few tips we have to add some heat to your marketing this summer.
Do As the Temperatures Do
Come June & July, even August in some places, temperatures start to soar. When the temperature gets hot, people want to cool down. Help them out! Summer promotional items like water bottles, drink cozies, & fans can all do the trick. Find a place in town (like the park, beach, pool, skate park, etc) to go hand them out. You can tell people a little bit about what your business does & they won’t soon forget you, especially if you leave them with a branded goodie that will serve them the rest of the day in the sun. Speaking of cooling down…this is the perfect reason to have a pop-up canopy. While you are all set up at your local festival, a canopy, like our Party Shade, is the perfect retreat. Another quick idea to go with the heat may include matching a discount to the temperature. Just make sure your place of business is nice & cool this summer, or else they might stay away.
Be Present At Local Events
Outdoor events, festivals & markets are a staple in the summertime. It’s the perfect time of year to interact with happy customers so get out there & be present! Get as involved as you can. Maybe this means you’re handing out pamphlets or business cards or step it up by putting your pop-up canopy in the midst of future customers. Concerts, farmers markets, sporting events & other summer happenings are great options for you to share your business’ story & put a face to your brand. Of course, all of this will depend on the nature of your event & your budget. We know you can get creative. If you want to explore more benefits of local event marketing check this out.
Enjoy Wacky Holidays
Of course, your marketing will be top notch for summer holidays like the 4th of July & Labor day but you can really celebrate a variety of days this summer. Some are surrounded by tradition while others are just plain ol wacky. Either way, this a great opportunity to have some fun with contests or sales at your place of business this summer. People will be out & about so make sure they remember your business as the one with the extra fun marketing. Check out all the wacky holidays in this monthly breakdown. With days like ‘Hot Air Balloon Day’, ‘Creative Ice Cream Flavors Day’, and ‘National Chicken Wing Day’, there’s a something for everybody!
Say bye-bye to the notorious summer sales slump by turning up the heat on your marketing. Of course, you can use one of our ideas or be creative with your own. Go an extra mile and track the results so you know how & what to improve next summer.