Brick and mortar have been having a hard time staying afloat amidst all the e-commerce boom, but physical shopping will probably never go away. It is true, though, that the owners of traditional shops need to reinvent themselves all the time, figuring out how to attract more customers to their doorsteps. The task is not easy, so here are a few tips to help you:
- A mixed approach – offering customers the option to buy your items online with pick-up in your store will offer the best of both worlds, allowing people to shop from the comfort of their home, but still inviting them to visit your shop;
- Keep an eye on prices – most people will avoid your shop if your products are significantly higher than the prices they find online, so consider price matching a continuous process;
- Use a variety of marketing materials – banners, flags and branded tents are affordable and they can be used in a variety of indoor and outdoor settings to help you maximize your reach;
- Host an event – hosting a community picnic, a charity fund-raiser or some other weekend entertainment is another great way to get closer to your public. Preparing some refreshments and snacks do not cost too much, but they can go a long way.