You can be familiar with step and repeat banners from red carpet events – these special banners are the ones that serve as the backdrop when celebrities pose for the cameras of journalists and that can be seen in the background during press conferences.
Step and repeat in the name refers to the design on these banners: the large sheets use a repetitive design, they usually feature the same logo or brand name or a set of brand names and logos in the case of sponsorship events, repeated and arranged in uniform rows and columns.
Step and repeat promotional banners are more than just large pieces of material used at red carpet events – they are versatile marketing materials that any business can use. Here are some of the benefits they offer:
- Suitable for any type of event – you can set up your banner on trade shows, fairs, conferences, even on weddings or other events that are attended by many people;
- Effective advertising without you having to invest effort or money – if your banner features an attractive, elegant design, people will love to pose in front of it and they will also share the pics in which they are posing on social media. The more people do that, the more value you can derive from your banner;
- Affordability – step and repeat banners are very affordable, they can fit into the budget of small companies and startups as well.