Today, digital marketing tools are catching up quickly, rapidly gaining in importance and effectiveness, but banners are still affordable and efficient tools that can boost your business success in the physical environment.
Here are some tips to get the right type of banners:
- Choosing your material – the most common material options for banners are vinyl, mesh and polyester fabric. The materials come in glossy and matte varieties and in various standard thicknesses. When you choose your banner material, consider aspects related to wear and tear and visibility – glossy finishes might not be suitable for very bright environments or in areas where the banner is exposed to direct sunshine; for indoor promotional banners, you can choose a thinner material, but for outdoor signage, you need thicker variants that can stand up to the elements better;
- Consider set-up options – banners come in various styles, including stands, variants that are hung from the ceiling with ropes and banners fixed on walls or on other vertical surfaces;
- Design-related aspects – your banners need to be informative as well as attractive. Simple, minimalist designs are more appealing to younger audiences, while older age groups prefer designs that are more elaborated, but still exude elegance.