When a well-loved food truck updates its image with a new logo and promotional banner, the results speak for themselves.
Curious what a brand refresh could do for you or your products or services? Check out this hypothetical case study about Papa’s Tacos, a restaurant turned food truck that has served customers for over twenty years. With a new logo and a pop of color with the help of customized promotional banners, this small business experiences growth in sales and revenue like never before.
The Scenario: Ready for Refresh with Custom Promotional Banners
Papa’s Tacos has served the community for over two decades and is known for its constant presence at a busy intersection in a metropolitan area. While the food truck gets decent foot traffic and its fair share of regular customers, they believe it should be doing better given its prime location to office buildings and employees searching for meals during lunch hour.
Marketing has never been a priority for Papa’s Tacos, but they have decided they are ready for simple, functional marketing accessories, such as promotional banners, that will attract new customers. Currently, the food truck has its name painted on the side of its truck, but no other marketing materials are implemented. Papa’s Tacos want marketing material that is simple, easy to use, and has minimum maintenance required.
The Products: Promotional Banners (With a Graphic Designer’s Special Touch)
KD Kanopy recommends promotional banners such as the angled bow banner or the banner stand to add an eye-catching pop of color for those who are driving by the intersection during their lunch break, or on their way to work. These banners are easy to set up and take down for daily use and are simple enough to move and rearrange depending on the weather.
Papa’s Tacos has never had a logo before, and worked with our team of digital designers to gain insight into a logo that felt authentic to their brand, and would also serve them well on large branding materials. Our design team was able to advise on the color scheme and style to ensure Papa’s Tacos logo was big, bold, and noticeable to those who drove by, and exciting enough to gain the interest of those who had never stopped at the food truck before.
The Results: Same Well-Loved Product; New Clientele
For situations like that of Papa’s Tacos, a new product or service was not necessary to garner the attention the small business deserved! Instead, all that was required were intentionally designed promotional banners that left those passing by curious and ready to learn more.
The result of the promotional banners was more significant than the food truck could’ve ever imagined. They experienced a significant increase in lunchtime sales soon after the banners were put into play. Not only did these promotional banners attract new customers who had never visited the taco shop before, but they also brought back old customers who were reminded of their previous experience at Papa’s Tacos.
While Papa’s Tacos is our hypothetical case study, we hear stories like these every day from individuals just like you who are looking to refresh their brand and bring more customers to their storefront, website, or food truck window. If you would like to learn more about how KD Kanopy’s customizable marketing materials, including promotional banners, can positively impact your business, reach out! We look forward to seeing how our personalization can serve you.