One of the strongest trends in marketing today is for digital advertising, but that doesn’t mean that the physical presence of your brand at dedicated events and the face-to-face contact with your target audience can be neglected. Digital marketing methods might be gaining lots of ground these days, but attending industry events and fairs is still one of the best ways to establish contact with your target audience. If you choose to attend such events, a custom event tent is an incredibly valuable asset.
Here is how the investment into such a tent will benefit your company immensely:
- Shelter from the elements – the most obvious benefit of custom tents that they protect your team as well as your visitors from the heat of the sun, from the wind and from the rain. The thermal comfort that such a tent can provide is invaluable and in the mind of your visitors, it can create the mental link between your brand and the comfort you are offering.
- Visibility – custom event tents usually feature the brand logo as well as text information considered important by the brand owner, such as the slogan related to the brand and the company’s contact details. A well designed event tent can display all these details in an attractive and highly visible manner, providing efficient advertising.
- A reference point – a custom tent located in a strategically chosen, important area of the event venue can transform into a reference point or a meeting point for the visitors of the event.