The design of a banner has the potential to bring new customers, if it is executed correctly. There are a few tips you can use for creating attractive banner. Customers like captivating images, messages and texts, which arouse their curiosity or sense of wonder. Attention to details and to the message you send is an essential aspect in any promotion strategy.
Keep the design simple (Less is more!)
To increase the impact of your banner, keep the design simple. A crowded banner may attract attention indeed, but it is not the kind of attention you want. The goal is to promote your products or services, not the banner itself.
Choose the right colors
Colors are a very powerful psychological tool. Used correctly, they can increase sales by catching people`s interest. Once you have chosen the colors for your banner, make sure you have a high contrast between the background colors and the font color. The text for a banner should be very easy to read.
Use easy-to-read fonts
Font type and size are essential in designing an appealing mesh banner. Use clear, simple fonts, such as Arial or other sans-serif fonts. Italic and sheriff fonts, such as Times New Roman, are more difficult to read and make the banner`s design look crowded.
Use a call-to-action
For online banners, a button that allows people to click is essential when designing an online banner. Do not forget to enter the call-to-action!