KD Blog

Information Overload: What NOT to Include on your Marketing Banner


Leave these items off of your custom graphics and applications to make the most out of your branded marketing materials.

We get it, you are excited about creating your custom banner, canopy, or application! (We’re excited, too!) But before you fill your marketing material with loads of information, it is important to consider what your audience really needs to know when they notice your signage.

It can be tempting to fill up your marketing with all of your ideas and products, but keep in mind that the purpose of your custom banner or tent is to let your customers know that you exist, and to encourage them to seek out more information.  Below is a list of what NOT to include on your customized resources. Remember – when it comes to big and bold marketing material – simplicity and readability are #1. (Keep this in mind as you brainstorm ideas, and begin to take a look at graphic requirements for printing!)

Prices and Products

The primary purpose of your marketing banner is to let your audience know WHO you are, and WHERE you are. (So leave the prices and products out of it!) Of course, you are excited about the incredible things you are selling, but the marketing banner is not a menu of your services, products, or prices. Instead, it is a bold declaration of your company name, and how to get in contact.

Promotions and Discounts

… and anything that is temporary! Sure, you may feel that this money-making promotion is here to stay, but we recommend staying away from any discounts or deals that may not last long term. After all, these are durable tents, canopies, and marketing materials. If you decide to discontinue a specific promotion, you are stuck with that on your marketing material for YEARS to come.

Complex Images or Designs

Your logo may be awesome… but if it is too complex, then your audience won’t be able to decipher what is going on. Remember, your marketing banner has been created so people can recognize your brand or organization from a distance. Save the intricate logos, complex photographs, or tiny designs for your website.

Your Brand Story

Nobody loves an intriguing success story as much as we do – but your custom marketing materials are not the place for large quantities of text. If your fascinating slogan or trendy taglines tend to be wordy, we recommend including a shortened version of your marketing material and providing a website where customers can get the full story.

“So what DO I include?”

We said it before, but it is worth saying it again: keep it simple and readable! We recommend including these three pieces of information on your customized material and leaving the rest for your website or brochure:

    1. Company or organization’s name
    2. Tagline or Brief Description of your product or service
    3. A Way to Contact You

That’s it! Keep it simple, and the right people will find you. With a bold banner and the right information, you are on track to get your brand in front of the right people at the right time.

If you have additional questions about how to create the most effective marketing material possible, or how we can assist you in creating customized resources with pizzazz, reach out to us at any time. We can’t wait to help you get your brand name in front of the world.