2018 is almost a wrap! We are 3 days away from New Year’s Eve & we thought it would be a good time to share our favorite dos and don’ts to keep in mind when you go to post to your business’s social media accounts. It is the most Facebook-posted, Instagrammed, Tweeted night of the entire year after all.
Do this:
Wish your customers/fans/clients a Happy New Year and do it from your heart. The more authentic the post, the better. Stock photos can be great, they have a time and a place but this is a great way to let them know what you are hoping for them in the year ahead.
Have a theme. Maybe you’re having a party or there’s an event your business will be at. Perfect. Focus your social media around this theme. We like this list, lots of good options! The hope is that by word of mouth, this should bring people back to your site and ignite more conversations.
Be creative with email subject lines. This is your first impression on the day for a lot of your business. Stand out in inboxes with subject lines that promote last minute sales, special offer or wish your audience a Happy New Year. Need extra help with this? Here ya go!
Don’t do this:
Don’t just post to one of your accounts. Coordinate your posts across all of your social media accounts including Facebook, Instagram, Twitter, Pinterest, YouTube, Tumblr, etc. You gotta spread the wealth! If you need some organizational tips for your social media accounts, check this out.
Don’t post photos of you and your family/friends if you have been enjoying too many adult beverages. Obviously, this does not send a professional vibe and people will have a sour impression of you. It’s not worth it.
Don’t forget to mention what your business has in store for 2019. This is a great time to hint at new products & services, updated hours, price changes, etc. People like to be in the know, it helps them choose your business in the new year.
Happy New Year from all of us at KD Kanopy! We are looking forward to helping you put your business in front of people in 2019.