There is always reason to cheer when spring is near. It’s a little over one week away! Denver usually gets a lovely surge of spring temps in March but it doesn’t always last forever. It’s been a pretty chilly winter, nationwide, but let’s not let it get in the way of our spring fever! The first step in getting over the winter blues is springing our clocks forward. We get to do that this weekend and once we do, our spring plans can continue. Before you know it, your calendar will be full of all your exciting summer plans. So, let’s put some spring into your marketing for the next couple months. Here are some ideas that are sure to jump start your sales.
Holidays
There is no shortage of holidays in the next couple months & they can help drive your marketing strategies or help you create themes. Here’s a look at the upcoming holidays:
St. Patrick’s Day is Wednesday 3/17
The First Official Day of Spring is Saturday 3/20
April Fool’s Day is Thursday 4/1
Easter is Sunday 4/4
Tax Day is Thrusday 4/15
Take your Child to Work Day is Thursday 4/22
Earth Day is also Thursday 4/22
Cinco de Mayo is Wednesday 5/5
Mother’s Day is Sunday 5/9
During these holidays think about running specific specials aimed at your target audience, have contests or create events to build traffic around these days.
Do a Spring Clean
Chances are high that you won’t be offering cleaning services. Unless that’s your business’s main service of course. For a spring clean we are thinking more about cleaning out some old inventory. To make room for all your 2021 spring and summer goods, get rid of older items that are taking up space. Offer discounts, buy-one-get-ones, coupons, etc. When people see you cleaning out the old, it will get them excited about the new. Maybe this is a good year to take this idea up a notch and do a good spring clean on your marketing in general. Forbes has some quick tips here for how to do so.
March Madness
March Madness is back this year, hooray! Selection Sunday is this weekend, the 14th and then the hustle of completing and submitting brackets will take over. This tournament is exciting, even if you aren’t a huge basketball fan. Cheering for your hometown team, watching upsets, winning your work-based bracket is all fun. Bring it to your business by incorporating brackets. Have your customers/clients fill out their own and give away gift cards, promotional items, or something else to get them excited about your business. But be ready. This might bring your business lots of traffic!