KD Blog

The 80s Called….They Don’t Want Their Marketing Back


Let’s face it, you can’t afford to not market your business. Marketing is to business as sun is to flowers; without it, you’re going to see very little growth.

 KD Kanopy loves to help businesses advertise themselves with our branding products. We started back in 1983, when marketing was marching to a different beat, a neon colored, pop-music, totally radical beat, to the max.

 Today, we are throwing it back to the 80s and taking a look at how marketing has changed and how important it is to make sure your marketing isn’t giving off vibes from 30 years ago.

A lot of great trends surfaced in the 1980s: Cabbage Patch Kids, Pac Man, Jellies, Madonna, it was a decade of fun but marketing rarely made that fun list. Actually, it was pretty rare for a company to even have a marketing department at all.

Eventually, people knew that if they got creative, their business would grow. The economy started off slow in the 80s but eventually catalogs and magazines were the best way to get your product in front of people until advertising on TV became King, which marked the beginning of the digital age. From here, there was no turning back.

Today, marketing is all about the Internet: Email, Google, Twitter, Facebook, Instagram, and LinkedIn. Which is why, if your business doesn’t connect to social media accounts, etc. you should rethink your strategy. You must stay relevant. You must use technology. Here are our favorite ways to do so:

  1. Be phone friendly…people use their smartphones to check email, browse the web and get on to their social media accounts during the day. Make sure your website is mobile friendly or you’re going to lose traffic. Here’s a tool to get you started with making a mobile site.
  2. Market through email…narrow down the info being sent to your customer by giving them what they want, no extra fluff. MailChimp is a great tool to help you with this. Plus, you are guaranteed to land in an inbox which is why this is one area you should not neglect.
  3. Social media…use it the right way, it can hurt or help your business. It’s easy and affordable but you have to be creative with your posts in order for people to stop and actually read them. Need some ideas? Check out this list by Forbes.

The 1980s were great to us in a lot of ways, but the times have really changed. Now its 2016, make sure your marketing is keeping up!