Roses are red, violets are blue, we like to have fun with marketing and so should you.
It’s time to replace your winter marketing displays with something that will get everybody’s hearts pumping. Valentine’s Day is only 5 days away which gives you a little time to figure out a fun and romantic way to catch the attention of the 62% of adults will put their money into this multi-billion dollar holiday. Here are 3 of our favorite ways for you to increase your sales on February 14th.
Use Social Media to Spread The Love
Engage your audience by having them “spread the love” on your social media accounts. There are plenty of love stories out there & this is the perfect time for people to share them. Have your clients, present and future, share these stories and have them use a specific hashtag when they do. “Love in the Air” was a campaign ran by United Airlines where they gave away 2 roundtrip tickets to anywhere in the U.S. for customers who shared the best story of falling in love while traveling. Here are a few other ways companies have used love in their campaigns.
Create a Coupon Book
This may sound familiar, maybe you’ve done this for your significant other. Couples tend to give each other coupons for backrubs, a free night off from making dinner, you get the picture. A business can do this too. Create a coupon book full of discounts, offers for buy one get ones or bounce back offers. Check out these 50 free coupon templates.
Incorporate the Singles, Too!
Have fun with this one. Valentine’s Day isn’t for everybody and singles are probably pretty sick of all the romance by now. Here’s a few ideas to incorporate the singles into your marketing strategies. If you run a restaurant, perhaps you run a discount for carry out or delivery so that singles can enjoy their meal at home and avoid the romantic setting of a restaurant on Valentine’s Day. Or you could run a contest on social media and have people share their best break up story instead of their best love story. Either way, make sure you are paying attention to all of your customers, no matter their situation.