The logo is the graphic that will create the mental link to your business, an important building block in your branding, therefore your logo design as well as the ways that you use your logo are vital for the success of your marketing efforts. Here are some tips about to broadcast your logo for maximum effect:
- Be aware of the various carriers – you should use your logo wherever your brand appears, on your product packaging, in banners inside and outside your store, on your event custom canopy tents, in digital environments, such as in your social media profiles and your ads;
- Be aware of the message conveyed by colors – before you design and start using your logos across various platforms, do a little research in color psychology. Each color has a different message to pass, messages that work in a very subtle way and make a strong impact;
- Use the right text-graphic balance – logos are not for long slogans, so try to come up with a catch phrase that is memorable as well as concise;
- Use inspiration – look at the designs used by your competitors, check out online logo templates and read about what makes a successful design. These inspirations can all help you come up with the logo that is true to your brand identity, that captures attention and is memorable, too.