You have undoubtedly seen a lot of step and repeat banners in the media and in the photos/ videos published on social networks. They are present at almost all award presentations, trade shows and other special occasions (think red carpet background). Every time people gather in front of a wide piece of fabric to take a photo, they are probably doing it in front of a step and repeat banner.
These large and wide banners offer a branded backdrop in a variety of settings. They are simple to use and to transport, and they produce wonderful marketing opportunities. For companies of all sizes, custom step and repeat banners are effective marketing tools.
The phrase “step and repeat” refers to the act of having a person or group of people approach the backdrop, pose for a photo, and then move on. The process is repeated with other people and groups. The banner will appear in the background of numerous shots, as a result of its frequent use.
Situations that require the use of a catchy step and repeat banner and other branding designs may include:
- Trade shows: Organizers can use step and repeat banners to promote sponsors and brand logos, while exhibitors can use them to personalize their area. Trade shows are also a great place to set up custom pop up tents for company visibility.
- Conferences: People enjoy taking pictures of their work-related activities and achievements. Give them a sophisticated backdrop and they will promote your brand to more people, for free.
- Media engagement: Step and repeat banners make a great backdrop for press interviews at your event.