The short answer to the question of when you should avoid generic designs for your pop up tents is, “pretty much always.” The fact of the matter is that, even though some people might tell you that the design and graphics of your tent at an important corporate event doesn’t matter, that’s not usually the case.
Research has shown that companies that use custom designs highlighting their logos, contact details and branding are far more likely to get follow-up calls after a corporate event, convention, outdoor event or job fair. Generic designs, on the other hand, are more forgettable and less likely to provide the kind of exposure that you might need. For a startup or a small business looking to grow their client base, this is usually a very negative outcome.
Your best course of action is usually to opt for a high quality, high contrast custom 10×10 canopy design that will not only present your branding in a better light but also showcase any important information or special offers that your business might currently have. Such an approach will improve your business’ reach, regardless of whether your ultimate goal is to attract a greater number of clients, find a good business deal or just get noticed within the niche that you’re operating in.