Customization, whether in the form of smaller advertising materials, such as flags or flyers, or in the form of larger materials, such as StarTwin custom tents, is the best way for companies to reach out to their audience in a creative way. It is a way to build a unique brand image and to convey their own, unique set of values.
Here is how using custom products on business events are the way to go instead of standard designs:
- Attracting interest – people tend to pass by anything featuring cookie cutter designs, but their attention is attracted to anything unique and creative. The brighter, the more cheerful and the more stylish a company’s design, the more memorable it will be, too;
- Standing out from the competition – custom designs can help a company achieve another important goal: to distinguish itself from the competition;
- Creating a special mental link between your brand image and the event profile you are attending. If the event is a well-organized, prestigious one, the people attending it will integrate their memory of your logo and of the way you communicated with the mental picture they have of the event as a whole, thus helping you link your brand image to a major industry event.