When you create a ‘frequently asked questions’ section on your website you make life easier for your clients. What’s better than that? People need the ease, especially right now. An FAQ section serves several important purposes. Not only do they answer common questions relating to your business, but they help your customer support system use their time on other priorities. The list of benefits is actually pretty long but here are 4 quick reasons why you should consider adding an FAQ section to your business’s website.
MAKE LIFE EASIER
Times are tough right now. With ‘stay-at-home’ orders being lifted in several areas across our country, lives are about to be hectic again. Summer events are becoming part of the conversation and people tend to appreciate when tasks are made easier. An FAQ section does just that. Usually business’s websites have multiple pages, tabs, pictures, testimonials, etc. And usually, people who are visiting your site are crunched for time. Help them out by creating a section that is an easy click away from answering their questions, easing their buying anxiety, and building trust. Getting a new client out of it wouldn’t hurt either, right?
IMPROVE YOUR SEO
You’re crazy if you don’t want to increase your rankings within search engine results. When an FAQ section is done right, it is full of great content, keywords, and information. The more of this that you put into your FAQ section, the better ranking your website will get.
SPOTLIGHT THE IMPORTANT INFO
A question is usually what gets people to come to your website in the first place. That one question will turn into several questions as they navigate your website. To save time, they’re going to go straight for your FAQ section so be sure to highlight the extra important selling points, how to start their ordering process, and how to contact you if need be.
YOU ARE THE EXPERT!
Let this be known, loud and clear. Shout it out from your FAQ section. This is the perfect place to show off your expertise. Most likely, potential clients are shopping around to find the best fit. Prove to your reader that your product is the best fit. They want to know that your product (or service) is legitimate, that it is established, and you’re professional. Convert those who maybe just stopped by your site to ‘check it out’ into a future customer.
Creating an effective FAQ section is good for your business and your customers. It shouldn’t take long to create and it’s worth every second. Visit KD Kanopy’s FAQ section here!