Emotions are a very strong element of decision making, elements that are very much influenced by colors. As a brand, you are surely looking for techniques and ideas to maximize the impact of your business signage, so here are some tips for you about how to use colors to create that impact:
- Define your brand personality and the profile of your ideal customer – the image that you want to project and the audience you want to resonate with will determine whether the colors that work best for you are on the serious, modest spectrum or they exude playfulness and youthfulness;
- Pick three colors – Businesses that create eye catching promotional banners suggest that you consider choosing a base color, an accent and a neutral hue. The accent should be in harmony with your brand personality and also matching the base color should be the color that expresses the most dominant trait of your brand personality, while the neutral hue should be a color that does not attract attention and will be used as the background on your signage;
- Use the color wheel – when choosing your brand colors, the color wheel is your best tool. Use it to pick the colors based on your pre-determined strategy to create a color scheme made up from complementary colors, from harmonious adjacent colors or from a monochromatic scale.