Through the strategic use of custom printed tents and other branding accessories, this local sports team successfully rallied local support.
It’s true, custom printed tents aren’t only for small businesses! In fact, a large portion of KD Kanopy customers are schools, colleges, clubs, and sports teams, using their branded resources to show their team spirit.
Below is a hypothetical case study of a local swim team that was struggling to gain participants and support. With the right marketing materials and a clever custom printed tent, this team went from an overlooked club to an important part of this community.
The Scenario: Empty Bleachers and Low Funding
The Stingrays are a swim club created to bring healthy after-school activities to kids of all ages within the small community of Maintown. The founders are a local couple who remembered what it was like growing up in a town without a lot of organized group activities. They felt inspired to teach local kids the power of teamwork, hard work, and competition by hosting regular swim meets with other small towns at the local rec center.
While their vision of a thriving sports team was admirable, the couple soon found that very few kids signed up to participate. Additionally, town participation at swim meets was extremely low, and the empty bleachers were discouraging to the swimmers and the coaches alike. They came to KD Kanopy to learn how customized branding tools could help get the word out about the Stingrays to encourage support and engagement.
The Products: Custom Printed Tents and Banners
The swim team determined they wanted to do the majority of their marketing at the rec center where practices and swim meets were held since there was significant foot traffic within this area. However, very few people who attended the rec center realized the swim team existed! To get the word out, KD Kanopy recommended a custom printed tent to advertise swim meets within the building, and bow banners to advertise the swim team for those driving by the rec center.
The Steel 5’ x 5’ custom printed tent provided the ideal small size for marketing the swim meets within the limited space of the lobby in the rec center. A bright teal and white logo and “Maintown Stingrays” text caught the attention of those coming in and out of the rec center on Saturdays and encouraged them to stop by the swim meet and cheer on the swimmers. Additionally, a concave bow banner at the entrance of the rec center in the same bold teal and white coloring allowed those driving by the rec center to be reminded of the swim meets without entering the rec center.
The Results: A Local Sports Club that is Intricately Linked to the Community
Within three weeks of implementing these simple branded marketing tools, the Stingrays noticed an increase in fans in the bleachers, most of whom were individuals who had seen the custom printed tent and decided to cheer on the swimmers before heading home after their workout at the rec center. Within three months, the swim team roster had grown by 30%. Most new participants said that a friend or family member had seen the banner or tent and told them about the local swim team in town.
The success of the Stingrays swim team shows the power of marketing for a sports team or club with minimal investment in time or money. By simply providing a custom printed tent and banner at the same location regularly, this swim team was effectively able to garner the support of the community.
From corporate functions and events to your local non-profit sports teams, KD Kanopy provides accessible marketing materials that get your team noticed. To learn more about how we can support your organization’s unique goals, reach out to us at any time. We can’t wait to help get your name known within your community.