Consider these strategic questions to ensure your branded marketing materials reflect your latest and greatest messaging.
For some, embarking on a rebranding project may sound like a daunting task. But for those who feel inspired by creative opportunities, a rebrand is an excellent chance to flex strategic muscles in entirely new ways. Whether you need support in designing promotional banners that show off your new style or need insight into what kinds of graphic applications align with marketing campaigns, our team at KD Kanopy is here to help. With some creative insight and support, you can create a rebranding strategy that will share the right message, with the right audience, every time.
Before you commit to your new color scheme or purchase your newest marketing materials in bulk, consider these questions to help make the most out of your rebrand:
“Does the New Logo Identify My New Brand?”
For many, a logo shift is an important step in notifying customers that big changes are happening in your brand and your offerings! If you plan on changing your logo during this time, make sure you consider what stands out clearly and effectively on your promotional banners, canopies, and the like.
When designing a logo, we recommend making it scalable, printable, and easy to identify even from a distance. That way, those who pass your storefront or engage with your marketing materials know who you are and what you offer, even with just a passing glance. While it can be tempting to get complex or clever with colors or design, remember that first and foremost, your logo is used to identify your offerings, and simplicity is best when making a lasting impression.
“How will Potential Clients Connect with Me in the Future?”
A key aspect of just about every marketing campaign (and advice that rings especially true in the midst of a rebrand) is ensuring you have a clear and straightforward call to action. After all, what good are fun marketing materials like packaging and window graphics if your customers don’t know how to get a hold of you for future purchases?
Keep your leads engaged by providing a way for customers to stay in contact with you after they have encountered your promotional banner or other type of branded material. This looks like providing a website, phone number, or the handle of an active social media account on your giveaways, banners, and flags so that existing and future clientele know how to stay engaged for future purchases.
“How Will My Audience See My Message?”
For many organizations, it is necessary to get your new branding in front of an in-person audience (we are looking at you, those with storefronts, or with a farmer’s market presence!) Make a list of areas that your brand would like to be seen, and start planning your branding tools accordingly!
Remember, the different locations you plan to advertise will require different resources. For example, busy street corners require more durable signage with minimal wording, whereas storefront signs allow for more wording and information for those who are slowly meandering through. Being thoughtful in your selection of these resources will pay off in the long run!
We are Here to Support YOU: Promotional Banners and Beyond
From promotional banners to branding tools and customizable tents, KD Kanopy provides unique marketing materials that attract and engage your audience, both new and old. If you are unsure which products will serve you best during this dynamic time, reach out to our customer service team. We are here to support you in making the right purchases for your business, your rebrand, and beyond!